diff --git a/android/app/src/main/java/com/fabledsword/minstrel/discover/data/DiscoverRepository.kt b/android/app/src/main/java/com/fabledsword/minstrel/discover/data/DiscoverRepository.kt
index c89178e4..3a0db0e4 100644
--- a/android/app/src/main/java/com/fabledsword/minstrel/discover/data/DiscoverRepository.kt
+++ b/android/app/src/main/java/com/fabledsword/minstrel/discover/data/DiscoverRepository.kt
@@ -179,6 +179,7 @@ private fun ArtistSuggestionWire.toDomain(): ArtistSuggestionRef = ArtistSuggest
     name = name,
     imageUrl = imageUrl,
     attribution = attribution.map { it.toDomain() },
+    matchedTags = matchedTags,
 )
 
 private fun SeedContributionWire.toDomain(): SeedContributionRef = SeedContributionRef(
diff --git a/android/app/src/main/java/com/fabledsword/minstrel/discover/ui/DiscoverTiles.kt b/android/app/src/main/java/com/fabledsword/minstrel/discover/ui/DiscoverTiles.kt
index 1d18d392..cbad59cb 100644
--- a/android/app/src/main/java/com/fabledsword/minstrel/discover/ui/DiscoverTiles.kt
+++ b/android/app/src/main/java/com/fabledsword/minstrel/discover/ui/DiscoverTiles.kt
@@ -61,7 +61,7 @@ internal fun SuggestionTile(
             // Once parked, the "because you liked X" line is no longer the
             // useful thing to say — confirming what just happened is.
             val secondary =
-                if (snoozed) "Not right now — hidden for a while" else s.attributionText
+                if (snoozed) "Not right now — hidden for a while" else s.reasonText
             if (secondary.isNotEmpty()) {
                 Text(
                     text = secondary,
diff --git a/android/app/src/main/java/com/fabledsword/minstrel/models/Discover.kt b/android/app/src/main/java/com/fabledsword/minstrel/models/Discover.kt
index 00173f1a..bd05de60 100644
--- a/android/app/src/main/java/com/fabledsword/minstrel/models/Discover.kt
+++ b/android/app/src/main/java/com/fabledsword/minstrel/models/Discover.kt
@@ -52,6 +52,8 @@ data class ArtistSuggestionRef(
     val name: String,
     val imageUrl: String = "",
     val attribution: List<SeedContributionRef> = emptyList(),
+    /** Taste-profile tags this candidate matches, strongest first (#2377). */
+    val matchedTags: List<String> = emptyList(),
 ) {
     val attributionText: String
         get() {
@@ -66,6 +68,30 @@ data class ArtistSuggestionRef(
             }
         }
 
+    /**
+     * The subtitle line for the card.
+     *
+     * Prefers the taste-tag reason over seed attribution when we have one,
+     * because it describes the MUSIC ("sounds like what you like") rather than
+     * the graph ("adjacent to something you played") — the whole point of
+     * milestone #268 slice 6. Falls back to attribution, which is the common
+     * case: tag coverage for out-of-library artists is partial by nature
+     * (#2376), so most candidates have no matched tags.
+     *
+     * Kept in lockstep with the web client's reasonText() in
+     * SuggestionFeed.svelte — same wording, same Oxford comma.
+     */
+    val reasonText: String
+        get() {
+            val tags = matchedTags.take(MAX_ATTRIBUTION_PHRASES)
+            return when (tags.size) {
+                0 -> attributionText
+                1 -> "Matches your taste in ${tags[0]}."
+                2 -> "Matches your taste in ${tags[0]} and ${tags[1]}."
+                else -> "Matches your taste in ${tags[0]}, ${tags[1]}, and ${tags[2]}."
+            }
+        }
+
     companion object {
         private const val MAX_ATTRIBUTION_PHRASES = 3
     }
diff --git a/android/app/src/main/java/com/fabledsword/minstrel/models/wire/DiscoverWire.kt b/android/app/src/main/java/com/fabledsword/minstrel/models/wire/DiscoverWire.kt
index 5ad6ac60..25ae924e 100644
--- a/android/app/src/main/java/com/fabledsword/minstrel/models/wire/DiscoverWire.kt
+++ b/android/app/src/main/java/com/fabledsword/minstrel/models/wire/DiscoverWire.kt
@@ -35,6 +35,13 @@ data class ArtistSuggestionWire(
     val name: String = "",
     @SerialName("image_url") val imageUrl: String = "",
     val attribution: List<SeedContributionWire> = emptyList(),
+    /**
+     * Tags this candidate shares with the user's taste profile, strongest
+     * first (max 3, #2377). Absent for most candidates — tag coverage for
+     * out-of-library artists is partial by nature (#2376) — so the default
+     * empty list is the common case, not an error.
+     */
+    @SerialName("matched_tags") val matchedTags: List<String> = emptyList(),
 )
 
 /**
diff --git a/android/app/src/test/java/com/fabledsword/minstrel/models/ArtistSuggestionReasonTest.kt b/android/app/src/test/java/com/fabledsword/minstrel/models/ArtistSuggestionReasonTest.kt
new file mode 100644
index 00000000..0000c507
--- /dev/null
+++ b/android/app/src/test/java/com/fabledsword/minstrel/models/ArtistSuggestionReasonTest.kt
@@ -0,0 +1,85 @@
+package com.fabledsword.minstrel.models
+
+import org.junit.jupiter.api.Test
+import kotlin.test.assertEquals
+
+/**
+ * The card's subtitle line (#2377). Wording is kept in lockstep with the web
+ * client's reasonText() in SuggestionFeed.svelte — these assertions are the
+ * record of what that wording IS, so a change on one client without the other
+ * shows up as a failure rather than as silent divergence between the two
+ * surfaces.
+ */
+class ArtistSuggestionReasonTest {
+
+    private val seeds = listOf(
+        SeedContributionRef(name = "Seed", isLiked = true),
+    )
+
+    private fun suggestion(
+        matched: List<String> = emptyList(),
+        attribution: List<SeedContributionRef> = seeds,
+    ) = ArtistSuggestionRef(
+        mbid = "mb",
+        name = "Candidate",
+        attribution = attribution,
+        matchedTags = matched,
+    )
+
+    @Test
+    fun `one matched tag reads in the singular`() {
+        assertEquals(
+            "Matches your taste in shoegaze.",
+            suggestion(matched = listOf("shoegaze")).reasonText,
+        )
+    }
+
+    @Test
+    fun `two matched tags join with and`() {
+        assertEquals(
+            "Matches your taste in shoegaze and dream pop.",
+            suggestion(matched = listOf("shoegaze", "dream pop")).reasonText,
+        )
+    }
+
+    @Test
+    fun `three matched tags use an Oxford comma`() {
+        assertEquals(
+            "Matches your taste in a, b, and c.",
+            suggestion(matched = listOf("a", "b", "c")).reasonText,
+        )
+    }
+
+    // The server caps at 3, but the client must not render a run-on line if a
+    // future server sends more.
+    @Test
+    fun `more than three matched tags are capped at three`() {
+        assertEquals(
+            "Matches your taste in a, b, and c.",
+            suggestion(matched = listOf("a", "b", "c", "d", "e")).reasonText,
+        )
+    }
+
+    // The COMMON case: most candidates have no cached tags (#2376), so the card
+    // must fall back to seed attribution rather than going blank.
+    @Test
+    fun `no matched tags falls back to seed attribution`() {
+        assertEquals("Because you liked Seed.", suggestion().reasonText)
+    }
+
+    // Nothing to say at all — a candidate with neither tags nor attribution
+    // yields an empty line, which the tile suppresses rather than rendering as
+    // a blank row.
+    @Test
+    fun `neither tags nor attribution yields an empty line`() {
+        assertEquals("", suggestion(attribution = emptyList()).reasonText)
+    }
+
+    // The taste reason WINS over attribution when both exist: describing the
+    // music beats describing the similarity graph.
+    @Test
+    fun `a taste match supersedes seed attribution`() {
+        val got = suggestion(matched = listOf("shoegaze")).reasonText
+        assertEquals("Matches your taste in shoegaze.", got)
+    }
+}
diff --git a/web/src/lib/api/types.ts b/web/src/lib/api/types.ts
index 5772c4d1..17a7f791 100644
--- a/web/src/lib/api/types.ts
+++ b/web/src/lib/api/types.ts
@@ -332,6 +332,10 @@ export type ArtistSuggestion = {
   score: number;
   attribution: SeedContribution[]; // up to 3 entries, ordered by contribution DESC
   image_url?: string; // resolved on-demand from Lidarr; absent → card placeholder
+  // Tags this candidate shares with your taste profile, strongest first (max 3,
+  // #2377). Absent for most candidates — tag coverage for artists you don't own
+  // is partial by nature (#2376) — so the card falls back to seed attribution.
+  matched_tags?: string[];
 };
 
 // One parked suggestion — "not right now", not a dislike. The server only
diff --git a/web/src/lib/components/SuggestionFeed.svelte b/web/src/lib/components/SuggestionFeed.svelte
index abd91b7e..e116dd38 100644
--- a/web/src/lib/components/SuggestionFeed.svelte
+++ b/web/src/lib/components/SuggestionFeed.svelte
@@ -44,6 +44,20 @@
     return next;
   }
 
+  // "Matches your taste in shoegaze and dream pop." — the reason line when the
+  // candidate's own tags overlap the taste profile (#2377). Preferred over seed
+  // attribution because it describes the MUSIC ("sounds like what you like")
+  // rather than the graph ("adjacent to something you played"), which is the
+  // whole point of slice 6. Falls back when there are no matched tags, which is
+  // the common case: coverage is partial by nature (#2376).
+  function reasonText(s: ArtistSuggestion): string {
+    const tags = s.matched_tags ?? [];
+    if (tags.length === 0) return attributionText(s.attribution);
+    if (tags.length === 1) return `Matches your taste in ${tags[0]}.`;
+    if (tags.length === 2) return `Matches your taste in ${tags[0]} and ${tags[1]}.`;
+    return `Matches your taste in ${tags[0]}, ${tags[1]}, and ${tags[2]}.`;
+  }
+
   function attributionText(attribution: SeedContribution[]): string {
     if (attribution.length === 0) return '';
     const verb = (s: SeedContribution) => (s.is_liked ? 'liked' : 'played');
@@ -151,7 +165,7 @@
           title={s.name}
           imageUrl={s.image_url}
           state={cardState(s)}
-          attribution={attributionText(s.attribution)}
+          attribution={reasonText(s)}
           onRequest={() => onRequest(s)}
           onSnooze={() => onSnooze(s)}
           onUnsnooze={() => onUnsnooze(s.mbid, s.name)}
diff --git a/web/src/lib/components/SuggestionFeed.test.ts b/web/src/lib/components/SuggestionFeed.test.ts
index cebe14c5..c1f8a260 100644
--- a/web/src/lib/components/SuggestionFeed.test.ts
+++ b/web/src/lib/components/SuggestionFeed.test.ts
@@ -244,3 +244,49 @@ describe('SuggestionFeed snooze (#2375)', () => {
     expect(screen.queryByText(/listen to something or like an artist/i)).not.toBeInTheDocument();
   });
 });
+
+describe('SuggestionFeed taste-tag reason (#2377)', () => {
+  const tagged = (over: Partial<ArtistSuggestion> = {}): ArtistSuggestion => ({
+    ...oneSeed,
+    mbid: 'mbT',
+    name: 'Tag Match',
+    ...over
+  });
+
+  test('matched tags replace seed attribution as the reason line', () => {
+    setSuggestions([tagged({ matched_tags: ['shoegaze', 'dream pop'] })]);
+    render(SuggestionFeed);
+    expect(
+      screen.getByText(/matches your taste in shoegaze and dream pop\./i)
+    ).toBeInTheDocument();
+    // The graph-adjacency line is superseded — describing the music beats
+    // describing the graph when we can do both.
+    expect(screen.queryByText(/because you liked/i)).not.toBeInTheDocument();
+  });
+
+  test('one matched tag reads in the singular', () => {
+    setSuggestions([tagged({ matched_tags: ['shoegaze'] })]);
+    render(SuggestionFeed);
+    expect(screen.getByText(/matches your taste in shoegaze\./i)).toBeInTheDocument();
+  });
+
+  test('three matched tags use an Oxford comma, matching the seed copy', () => {
+    setSuggestions([tagged({ matched_tags: ['a', 'b', 'c'] })]);
+    render(SuggestionFeed);
+    expect(screen.getByText(/matches your taste in a, b, and c\./i)).toBeInTheDocument();
+  });
+
+  // The common case: most candidates have no cached tags, and the card must
+  // still explain itself rather than going blank.
+  test('no matched tags falls back to seed attribution', () => {
+    setSuggestions([oneSeed]);
+    render(SuggestionFeed);
+    expect(screen.getByText(/because you liked seed\./i)).toBeInTheDocument();
+  });
+
+  test('an empty matched_tags array also falls back, not to an empty line', () => {
+    setSuggestions([tagged({ matched_tags: [] })]);
+    render(SuggestionFeed);
+    expect(screen.getByText(/because you liked seed\./i)).toBeInTheDocument();
+  });
+});