diff --git a/config.example.yaml b/config.example.yaml
index 8e1051d6..509945fc 100644
--- a/config.example.yaml
+++ b/config.example.yaml
@@ -38,6 +38,15 @@ library:
   # Kick off a scan on server startup. Env: SMARTMUSIC_LIBRARY_SCAN_ON_STARTUP
   scan_on_startup: false
 
+# Per-instance branding. Operators can rename their instance ("Family
+# Jukebox", "Office Music", etc.) and override the OG share-preview
+# description. Both fields default to sensible Minstrel values when
+# unset; you only need this section to override.
+# Env: SMARTMUSIC_BRANDING_APP_NAME, SMARTMUSIC_BRANDING_DESCRIPTION
+branding:
+  app_name: "Minstrel"
+  description: "Self-hosted music server with Subsonic compatibility, smart shuffle, and Lidarr integration."
+
 subsonic:
   # Gate for the legacy `p=` plaintext password parameter on /rest/*.
   # Leave disabled unless a specific client requires it — Minstrel prefers
diff --git a/internal/config/config.go b/internal/config/config.go
index f9ddb85f..01f80f10 100644
--- a/internal/config/config.go
+++ b/internal/config/config.go
@@ -19,6 +19,7 @@ type Config struct {
 	Subsonic       SubsonicConfig       `yaml:"subsonic"`
 	Events         EventsConfig         `yaml:"events"`
 	Recommendation RecommendationConfig `yaml:"recommendation"`
+	Branding       BrandingConfig       `yaml:"branding"`
 }
 
 type ServerConfig struct {
@@ -37,6 +38,14 @@ type StorageConfig struct {
 	DataDir string `yaml:"data_dir"`
 }
 
+// BrandingConfig drives per-instance UI labelling: the app name shown
+// in the header / tab title and the description used in OG share-preview
+// metadata. Both default to sensible values when unset.
+type BrandingConfig struct {
+	AppName     string `yaml:"app_name"`
+	Description string `yaml:"description"`
+}
+
 type DatabaseConfig struct {
 	URL string `yaml:"url"`
 }
@@ -98,6 +107,10 @@ func Default() Config {
 		Storage:  StorageConfig{DataDir: "./data"},
 		Database: DatabaseConfig{URL: ""},
 		Log:      LogConfig{Level: "info", Format: "text"},
+		Branding: BrandingConfig{
+			AppName:     "Minstrel",
+			Description: "Self-hosted music server with Subsonic compatibility, smart shuffle, and Lidarr integration.",
+		},
 		Events: EventsConfig{
 			SessionTimeoutMinutes:   30,
 			SkipMaxCompletionRatio:  0.5,
@@ -150,6 +163,12 @@ func applyEnv(cfg *Config) {
 	if v, ok := os.LookupEnv("SMARTMUSIC_LOG_FORMAT"); ok {
 		cfg.Log.Format = strings.ToLower(v)
 	}
+	if v, ok := os.LookupEnv("SMARTMUSIC_BRANDING_APP_NAME"); ok {
+		cfg.Branding.AppName = v
+	}
+	if v, ok := os.LookupEnv("SMARTMUSIC_BRANDING_DESCRIPTION"); ok {
+		cfg.Branding.Description = v
+	}
 	if v, ok := os.LookupEnv("SMARTMUSIC_AUTH_ADMIN_USERNAME"); ok {
 		cfg.Auth.AdminBootstrap.Username = v
 	}
diff --git a/internal/config/config_test.go b/internal/config/config_test.go
index 511a5bb0..6acaedd3 100644
--- a/internal/config/config_test.go
+++ b/internal/config/config_test.go
@@ -151,3 +151,50 @@ func TestLibraryYAMLLoads(t *testing.T) {
 		t.Error("scan_on_startup = false")
 	}
 }
+
+func TestBrandingDefaults(t *testing.T) {
+	cfg := Default()
+	if cfg.Branding.AppName != "Minstrel" {
+		t.Errorf("AppName: got %q, want %q", cfg.Branding.AppName, "Minstrel")
+	}
+	if cfg.Branding.Description == "" {
+		t.Errorf("Description: empty after Default(); want default tagline")
+	}
+}
+
+func TestBrandingYAMLOverride(t *testing.T) {
+	dir := t.TempDir()
+	path := filepath.Join(dir, "config.yaml")
+	content := []byte(`branding:
+  app_name: "Family Jukebox"
+  description: "Our home library."
+`)
+	if err := os.WriteFile(path, content, 0o644); err != nil {
+		t.Fatal(err)
+	}
+	cfg, err := Load(path)
+	if err != nil {
+		t.Fatalf("Load: %v", err)
+	}
+	if cfg.Branding.AppName != "Family Jukebox" {
+		t.Errorf("AppName: got %q", cfg.Branding.AppName)
+	}
+	if cfg.Branding.Description != "Our home library." {
+		t.Errorf("Description: got %q", cfg.Branding.Description)
+	}
+}
+
+func TestBrandingEnvOverride(t *testing.T) {
+	t.Setenv("SMARTMUSIC_BRANDING_APP_NAME", "Office Music")
+	t.Setenv("SMARTMUSIC_BRANDING_DESCRIPTION", "Office tunes.")
+	cfg, err := Load("")
+	if err != nil {
+		t.Fatalf("Load: %v", err)
+	}
+	if cfg.Branding.AppName != "Office Music" {
+		t.Errorf("AppName: got %q", cfg.Branding.AppName)
+	}
+	if cfg.Branding.Description != "Office tunes." {
+		t.Errorf("Description: got %q", cfg.Branding.Description)
+	}
+}