diff --git a/frontend/src/App.vue b/frontend/src/App.vue
index 8d15d1f..85177f1 100644
--- a/frontend/src/App.vue
+++ b/frontend/src/App.vue
@@ -1,6 +1,9 @@
 <script setup lang="ts">
 import ToastHost from "./components/ToastHost.vue";
 import DesktopIntegrationPrompt from "./components/DesktopIntegrationPrompt.vue";
+import { usePageTitle } from "./composables/usePageTitle";
+
+usePageTitle();
 </script>
 
 <template>
diff --git a/frontend/src/components/AppShell.vue b/frontend/src/components/AppShell.vue
index b4a9b6b..8320f39 100644
--- a/frontend/src/components/AppShell.vue
+++ b/frontend/src/components/AppShell.vue
@@ -13,6 +13,7 @@ import Icon from "./Icon.vue";
 import ImportNotes from "./ImportNotes.vue";
 import LabelsModal from "./LabelsModal.vue";
 import { isDesktop } from "../desktop/bridge";
+import { useLensName } from "../composables/useLensName";
 import { facetsToQuery } from "../notes/facets";
 import { NOTE_SWATCH_CLASSES, resolveLabelColor } from "../notes/colors";
 
@@ -242,34 +243,7 @@ watch(
   },
 );
 
-/**
- * What to call the lens currently in view.
- *
- * Keyed off the route name rather than each view declaring its own title, so the
- * label sits in one place and can't go missing (the board never had one)
- * or drift in styling (timeline and reminders each had their own h1).
- *
- * A label lens is named by the label itself — "Groceries" is what the user came
- * looking for; "Label" would tell them nothing they didn't already know.
- */
-const lensName = computed<string>(() => {
-  switch (route.name) {
-    case "archive":
-      return "Archive";
-    case "trash":
-      return "Trash";
-    case "timeline":
-      return "Timeline";
-    case "reminders":
-      return "Reminders";
-    case "label":
-      // The store may not have loaded yet on a deep link; fall back rather than
-      // flashing an empty slot.
-      return labels.items.find((l) => l.id === String(route.params.id))?.name ?? "Label";
-    default:
-      return "Notes";
-  }
-});
+const lensName = useLensName();
 
 async function signOut() {
   await session.logout();
diff --git a/frontend/src/composables/useLensName.ts b/frontend/src/composables/useLensName.ts
new file mode 100644
index 0000000..3b605ab
--- /dev/null
+++ b/frontend/src/composables/useLensName.ts
@@ -0,0 +1,37 @@
+import { computed, type ComputedRef } from "vue";
+import { useRoute } from "vue-router";
+import { useLabelsStore } from "../stores/labels";
+
+/**
+ * What to call the lens currently in view.
+ *
+ * Keyed off the route name rather than each view declaring its own title, so the
+ * label sits in one place and can't go missing (the board never had one)
+ * or drift in styling (timeline and reminders each had their own h1). The shell's
+ * header and the browser tab both read it, so the two can't disagree either.
+ *
+ * A label lens is named by the label itself — "Groceries" is what the user came
+ * looking for; "Label" would tell them nothing they didn't already know.
+ */
+export function useLensName(): ComputedRef<string> {
+  const route = useRoute();
+  const labels = useLabelsStore();
+  return computed<string>(() => {
+    switch (route.name) {
+      case "archive":
+        return "Archive";
+      case "trash":
+        return "Trash";
+      case "timeline":
+        return "Timeline";
+      case "reminders":
+        return "Reminders";
+      case "label":
+        // The store may not have loaded yet on a deep link; fall back rather than
+        // flashing an empty slot.
+        return labels.items.find((l) => l.id === String(route.params.id))?.name ?? "Label";
+      default:
+        return "Notes";
+    }
+  });
+}
diff --git a/frontend/src/composables/usePageTitle.ts b/frontend/src/composables/usePageTitle.ts
new file mode 100644
index 0000000..ff9a5db
--- /dev/null
+++ b/frontend/src/composables/usePageTitle.ts
@@ -0,0 +1,25 @@
+import { computed, watchEffect } from "vue";
+import { useRoute } from "vue-router";
+import { useConfigStore } from "../stores/config";
+import { useLensName } from "./useLensName";
+
+/**
+ * Keep the browser tab titled "<page> · <site name>".
+ *
+ * index.html's static <title> only names the app, and nothing updated it after
+ * that, so every tab read the same — or, where the browser preferred the URL, no
+ * name at all. One writer, mounted once in App.vue: a route outside the shell names
+ * itself with `meta.title`, and a board lens takes the name the shell's header
+ * already shows.
+ */
+export function usePageTitle(): void {
+  const route = useRoute();
+  const config = useConfigStore();
+  const lensName = useLensName();
+
+  const page = computed(() => (route.meta.title as string | undefined) ?? lensName.value);
+
+  watchEffect(() => {
+    document.title = `${page.value} · ${config.siteName}`;
+  });
+}
diff --git a/frontend/src/router/index.ts b/frontend/src/router/index.ts
index cee5542..5cc1fca 100644
--- a/frontend/src/router/index.ts
+++ b/frontend/src/router/index.ts
@@ -31,13 +31,13 @@ const router = createRouter({
       path: "/capture",
       name: "capture",
       component: () => import("../views/CaptureView.vue"),
-      meta: { requiresAuth: true, requiresDesktop: true },
+      meta: { title: "Quick capture", requiresAuth: true, requiresDesktop: true },
     },
     {
       path: "/settings",
       name: "settings",
       component: () => import("../views/SettingsView.vue"),
-      meta: { requiresAuth: true, requiresAdmin: true },
+      meta: { title: "Settings", requiresAuth: true, requiresAdmin: true },
     },
     {
       // Desktop only: connect this app to a server. Meaningless in the web build,
@@ -45,7 +45,7 @@ const router = createRouter({
       path: "/sync",
       name: "sync",
       component: () => import("../views/SyncView.vue"),
-      meta: { requiresAuth: true, requiresDesktop: true },
+      meta: { title: "Sync", requiresAuth: true, requiresDesktop: true },
     },
     {
       // Per-user account: linked devices (native-client sync tokens). Any user.
@@ -58,19 +58,19 @@ const router = createRouter({
       path: "/account",
       name: "account",
       component: () => import("../views/AccountView.vue"),
-      meta: { requiresAuth: true, requiresServer: true },
+      meta: { title: "Linked devices", requiresAuth: true, requiresServer: true },
     },
     {
       path: "/login",
       name: "login",
       component: () => import("../views/LoginView.vue"),
-      meta: { guestOnly: true },
+      meta: { title: "Sign in", guestOnly: true },
     },
     {
       path: "/register",
       name: "register",
       component: () => import("../views/RegisterView.vue"),
-      meta: { guestOnly: true },
+      meta: { title: "Create account", guestOnly: true },
     },
   ],
 });
diff --git a/frontend/src/views/LoginView.vue b/frontend/src/views/LoginView.vue
index 52b3871..4398cb7 100644
--- a/frontend/src/views/LoginView.vue
+++ b/frontend/src/views/LoginView.vue
@@ -44,11 +44,13 @@ async function submit() {
   <main class="flex min-h-full items-center justify-center px-4 py-12">
     <div class="w-full max-w-sm">
       <div class="mb-8 text-center">
-        <div
-          class="mx-auto mb-3 flex h-12 w-12 items-center justify-center rounded-xl bg-brand text-lg font-black text-neutral-900"
-        >
-          TS
-        </div>
+        <img
+          src="/icon.svg"
+          :alt="config.siteName"
+          class="mx-auto mb-3 h-12 w-12 rounded-xl"
+          width="48"
+          height="48"
+        />
         <h1 class="text-2xl font-bold tracking-tight">Welcome back</h1>
         <p class="mt-1 text-sm text-neutral-500 dark:text-neutral-400">Sign in to your thoughts.</p>
       </div>
diff --git a/frontend/src/views/RegisterView.vue b/frontend/src/views/RegisterView.vue
index ba01056..c0624af 100644
--- a/frontend/src/views/RegisterView.vue
+++ b/frontend/src/views/RegisterView.vue
@@ -2,11 +2,13 @@
 import { ref } from "vue";
 import { useRouter } from "vue-router";
 import { useSessionStore } from "../stores/session";
+import { useConfigStore } from "../stores/config";
 import BaseInput from "../components/BaseInput.vue";
 import BaseButton from "../components/BaseButton.vue";
 import type { ApiError } from "../api/client";
 
 const session = useSessionStore();
+const config = useConfigStore();
 const router = useRouter();
 
 const displayName = ref("");
@@ -37,11 +39,13 @@ async function submit() {
   <main class="flex min-h-full items-center justify-center px-4 py-12">
     <div class="w-full max-w-sm">
       <div class="mb-8 text-center">
-        <div
-          class="mx-auto mb-3 flex h-12 w-12 items-center justify-center rounded-xl bg-brand text-lg font-black text-neutral-900"
-        >
-          TS
-        </div>
+        <img
+          src="/icon.svg"
+          :alt="config.siteName"
+          class="mx-auto mb-3 h-12 w-12 rounded-xl"
+          width="48"
+          height="48"
+        />
         <h1 class="text-2xl font-bold tracking-tight">Create your space</h1>
         <p class="mt-1 text-sm text-neutral-500 dark:text-neutral-400">Start capturing in seconds.</p>
       </div>