diff --git a/pyproject.toml b/pyproject.toml
index a7f06e7..6f82d67 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -27,6 +27,10 @@ dev = [
 [tool.setuptools.packages.find]
 where = ["src"]
 
+[tool.setuptools.package-data]
+# The email logo (mail_templates.py) ships inside the package.
+inkwell = ["assets/*.png"]
+
 [tool.pytest.ini_options]
 asyncio_mode = "auto"
 testpaths = ["tests"]
diff --git a/src/inkwell/assets/email-logo.png b/src/inkwell/assets/email-logo.png
new file mode 100644
index 0000000..204fcf0
Binary files /dev/null and b/src/inkwell/assets/email-logo.png differ
diff --git a/src/inkwell/mail_templates.py b/src/inkwell/mail_templates.py
index e77a20f..83d8815 100644
--- a/src/inkwell/mail_templates.py
+++ b/src/inkwell/mail_templates.py
@@ -7,9 +7,11 @@ and the link.
 
 The HTML is deliberately email-shaped rather than web-shaped. It uses tables and
 inline styles, because many mail clients drop `<style>` blocks and ignore flexbox.
-It uses no images or web fonts and fetches nothing: the app sends with no outbound
-network beyond the mail server (rule 164), and a remote image is a tracking pixel
-anyway. Everything taken from settings or from a person (the site name, an address,
+It fetches nothing: the app sends with no outbound network beyond the mail server
+(rule 164), and a remote image is a tracking pixel anyway. The one image, the
+Inkwell logo, travels inside the message as an inline part (`cid:`), which mail
+clients show without asking, unlike a remote image; SVG and `data:` images are
+dropped by too many clients to rely on. Everything taken from settings or from a person (the site name, an address,
 a link) is escaped before it goes into the HTML.
 
 Links come from Settings → General → Public address, never from the request: a
@@ -17,8 +19,10 @@ forged Host header would otherwise mail a stranger a link to the forger's site.
 """
 from __future__ import annotations
 
-from dataclasses import dataclass
+from dataclasses import dataclass, field
+from functools import cache
 from html import escape
+from pathlib import Path
 
 # The brand yellow (`brand` in tailwind.config.js) and the app's neutral greys. The
 # button text is near-black for the same reason it is in the app: white on this
@@ -30,11 +34,24 @@ RULE = "#E5E5E5"
 PAGE = "#F5F5F5"
 
 
+# The app icon at 192 px, a copy of frontend/public/icon-192.png (a test keeps the two
+# the same), shown at 28 px so it stays sharp on a high-density screen.
+LOGO_CID = "inkwell-logo"
+_LOGO_PATH = Path(__file__).parent / "assets" / "email-logo.png"
+
+
+@cache
+def logo_png() -> bytes:
+    return _LOGO_PATH.read_bytes()
+
+
 @dataclass(frozen=True)
 class Email:
     subject: str
     text: str
     html: str
+    # Images the HTML shows by `cid:`, sent as inline parts beside it: {content id: PNG}.
+    images: dict[str, bytes] = field(default_factory=dict)
 
 
 @dataclass(frozen=True)
@@ -88,8 +105,9 @@ def _render(
         'style="max-width:520px;background:#FFFFFF;border-radius:12px;'
         f'border:1px solid {RULE};font-family:-apple-system,Segoe UI,Roboto,Helvetica,Arial,sans-serif">'
         f'<tr><td style="padding:20px 28px;border-bottom:1px solid {RULE}">'
-        f'<span style="display:inline-block;width:10px;height:10px;border-radius:5px;background:{BRAND};'
-        'margin-right:8px;vertical-align:middle"></span>'
+        f'<img src="cid:{LOGO_CID}" width="28" height="28" alt="" '
+        'style="display:inline-block;width:28px;height:28px;border:0;border-radius:6px;'
+        'margin-right:10px;vertical-align:middle">'
         f'<span style="font-size:15px;font-weight:700;color:{INK};vertical-align:middle">{escape(site)}</span>'
         "</td></tr>"
         f'<tr><td style="padding:28px">'
@@ -100,7 +118,7 @@ def _render(
         f'color:{MUTED}">{escape(footer)}</td></tr>'
         "</table></td></tr></table></body></html>"
     )
-    return Email(subject=subject, text=text, html=html)
+    return Email(subject=subject, text=text, html=html, images={LOGO_CID: logo_png()})
 
 
 def password_reset(site: str, to: str, link: str) -> Email:
diff --git a/src/inkwell/mailer.py b/src/inkwell/mailer.py
index 98dfa51..953ce75 100644
--- a/src/inkwell/mailer.py
+++ b/src/inkwell/mailer.py
@@ -57,13 +57,19 @@ async def mail_settings(db) -> MailSettings | None:
 
 def build_message(cfg: MailSettings, to: str, email: Email) -> EmailMessage:
     """multipart/alternative: the text part first, the HTML part last, so a client
-    picks the HTML when it can and the text when it can't."""
+    picks the HTML when it can and the text when it can't. The HTML part carries its
+    images with it (multipart/related)."""
     msg = EmailMessage()
     msg["From"] = cfg.sender
     msg["To"] = to
     msg["Subject"] = email.subject
     msg.set_content(email.text)
     msg.add_alternative(email.html, subtype="html")
+    # The logo rides inside the message: the HTML part becomes multipart/related,
+    # holding the HTML and each image it names by cid.
+    html_part = msg.get_payload()[-1]
+    for cid, data in email.images.items():
+        html_part.add_related(data, "image", "png", cid=f"<{cid}>")
     return msg
 
 
diff --git a/tests/test_mail_templates.py b/tests/test_mail_templates.py
index d8123bb..86f2caf 100644
--- a/tests/test_mail_templates.py
+++ b/tests/test_mail_templates.py
@@ -1,5 +1,7 @@
+import re
 from email import message_from_bytes
 from email.policy import default
+from pathlib import Path
 
 from inkwell import mail_templates
 from inkwell.mailer import MailSettings, build_message
@@ -27,11 +29,19 @@ def test_text_from_settings_and_people_is_escaped_in_the_html():
 
 def test_the_html_fetches_nothing():
     """No remote images or fonts: the app sends with no outbound network, and a remote
-    image in an email is a tracking pixel."""
-    html = mail_templates.password_reset("Inkwell", "a@example.test", LINK).html
-    assert "<img" not in html
-    assert "src=" not in html
-    assert "@import" not in html
+    image in an email is a tracking pixel. The one image is the logo, carried inside
+    the message and named by cid."""
+    email = mail_templates.password_reset("Inkwell", "a@example.test", LINK)
+    assert re.findall(r'src="([^"]*)"', email.html) == [f"cid:{mail_templates.LOGO_CID}"]
+    assert "@import" not in email.html and "<link" not in email.html
+    assert email.images == {mail_templates.LOGO_CID: mail_templates.logo_png()}
+
+
+def test_the_email_logo_is_the_app_icon():
+    """A copy, so the package carries it; this keeps the copy from drifting."""
+    icon = Path(__file__).resolve().parents[1] / "frontend" / "public" / "icon-192.png"
+    assert mail_templates.logo_png() == icon.read_bytes()
+    assert mail_templates.logo_png().startswith(b"\x89PNG")
 
 
 def test_the_message_is_text_first_then_html():
@@ -39,5 +49,14 @@ def test_the_message_is_text_first_then_html():
     msg = build_message(cfg, "a@example.test", mail_templates.test_message("Inkwell", "https://x"))
     parsed = message_from_bytes(msg.as_bytes(), policy=default)
     assert parsed.get_content_type() == "multipart/alternative"
-    assert [p.get_content_type() for p in parsed.iter_parts()] == ["text/plain", "text/html"]
+    text, related = parsed.iter_parts()
+    assert text.get_content_type() == "text/plain"
+    # The HTML travels with the logo it shows: multipart/related, html first.
+    assert related.get_content_type() == "multipart/related"
+    html, logo = related.iter_parts()
+    assert html.get_content_type() == "text/html"
+    assert f"cid:{mail_templates.LOGO_CID}" in html.get_content()
+    assert logo.get_content_type() == "image/png"
+    assert logo["Content-ID"] == f"<{mail_templates.LOGO_CID}>"
+    assert logo.get_content() == mail_templates.logo_png()
     assert parsed["Subject"] == "Inkwell test email"