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Last piece of the architecture in #2296. The operator: "the prose doesn't have to live as one offs, there's a central system for managing it." Two fields, both free-form: design_systems.guidance the narrative a token table cannot hold — aesthetic, voice and tone, what is deliberately out of scope. design_tokens.rationale WHY a token is this value, which is a different question from `purpose` (what it is FOR). "Success equals Moss, aligned by design" is a rationale; "page bg, deepest surface" is a purpose. Rules carry the first routinely and a token row had nowhere to put it. Free-form rather than a column per category, deliberately. A schema with `voice`, `aesthetic` and `scope` columns would bake one rulebook's table of contents into every install (rule #115), leaving the next install three empty columns and nowhere for what it actually cares about. Both nullable: a design system with no prose at all is complete, not a draft. `rationale` cascades like `purpose` — deepest non-empty wins — so an app overriding a colour keeps the family's reasoning rather than blanking it. Same argument as `supersedes`: the override was about the value, not the meaning. In the generated sheet the inline comment prefers `purpose` and falls back to `rationale`, so a token carrying only the why still says something instead of rendering bare.