diff --git a/frontend/src/components/discovery/TagCard.vue b/frontend/src/components/discovery/TagCard.vue
index 9eb27ad..db7b3df 100644
--- a/frontend/src/components/discovery/TagCard.vue
+++ b/frontend/src/components/discovery/TagCard.vue
@@ -55,6 +55,12 @@
               />
             </template>
             <v-list density="compact">
+              <v-list-item
+                v-if="card.kind === 'character'"
+                title="Set fandom…"
+                prepend-icon="mdi-book-open-page-variant"
+                @click="$emit('set-fandom', card)"
+              />
               <v-list-item
                 title="Merge with…"
                 prepend-icon="mdi-call-merge"
@@ -78,7 +84,9 @@
 import { ref } from 'vue'
 
 const props = defineProps({ card: { type: Object, required: true } })
-const emit = defineEmits(['open', 'rename', 'manage', 'read', 'merge-with', 'delete'])
+const emit = defineEmits([
+  'open', 'rename', 'manage', 'read', 'merge-with', 'delete', 'set-fandom',
+])
 
 const editing = ref(false)
 const draft = ref('')
diff --git a/frontend/src/components/modal/FandomSetDialog.vue b/frontend/src/components/modal/FandomSetDialog.vue
new file mode 100644
index 0000000..4706d59
--- /dev/null
+++ b/frontend/src/components/modal/FandomSetDialog.vue
@@ -0,0 +1,128 @@
+<template>
+  <v-card>
+    <v-card-title class="text-body-1">Fandom for “{{ tag.name }}”</v-card-title>
+    <v-card-text>
+      <template v-if="!collision">
+        <v-autocomplete
+          v-model="selectedId"
+          :items="store.fandomCache"
+          :item-title="(f) => f.name" :item-value="(f) => f.id"
+          label="Fandom" clearable density="compact"
+          :hint="selectedId == null
+            ? 'No fandom — the character will be unassigned.' : ''"
+          persistent-hint
+        />
+        <v-divider class="my-3" />
+        <p class="text-caption mb-2">Or create a new fandom:</p>
+        <div class="d-flex" style="gap: 8px;">
+          <v-text-field
+            v-model="newName" placeholder="New fandom name"
+            density="compact" hide-details
+            @keydown.enter.prevent="onCreate"
+          />
+          <v-btn
+            :disabled="!newName.trim() || busy" rounded="pill"
+            @click="onCreate"
+          >Create</v-btn>
+        </div>
+        <v-alert
+          v-if="error" type="error" variant="tonal" density="compact"
+          class="mt-3"
+        >{{ error }}</v-alert>
+      </template>
+
+      <template v-else>
+        <v-alert type="warning" variant="tonal" density="compact" class="mb-3">
+          A character named “{{ tag.name }}” already exists in that fandom.
+        </v-alert>
+        <p class="text-body-2">
+          Merge this tag into “{{ collision.target.name }}”?
+          {{ collision.source_image_count }} image
+          association{{ collision.source_image_count === 1 ? '' : 's' }}
+          will move over and this tag will be deleted{{
+            collision.will_alias ? ' (its name kept as a tagger alias)' : '' }}.
+        </p>
+      </template>
+    </v-card-text>
+    <v-card-actions>
+      <v-spacer />
+      <template v-if="!collision">
+        <v-btn variant="text" :disabled="busy" @click="$emit('cancel')">
+          Cancel
+        </v-btn>
+        <v-btn
+          color="primary" rounded="pill" :loading="busy"
+          :disabled="selectedId === (tag.fandom_id ?? null)"
+          @click="onSave"
+        >Save</v-btn>
+      </template>
+      <template v-else>
+        <v-btn variant="text" :disabled="busy" @click="collision = null">
+          Back
+        </v-btn>
+        <v-btn
+          color="warning" variant="flat" rounded="pill" :loading="busy"
+          @click="onConfirmMerge"
+        >Merge</v-btn>
+      </template>
+    </v-card-actions>
+  </v-card>
+</template>
+
+<script setup>
+import { onMounted, ref } from 'vue'
+import { useTagStore } from '../../stores/tags.js'
+
+const props = defineProps({ tag: { type: Object, required: true } })
+const emit = defineEmits(['updated', 'cancel'])
+
+const store = useTagStore()
+
+const selectedId = ref(props.tag.fandom_id ?? null)
+const newName = ref('')
+const busy = ref(false)
+const error = ref(null)
+const collision = ref(null)
+
+onMounted(() => { if (store.fandomCache.length === 0) store.loadFandoms() })
+
+async function onCreate() {
+  const name = newName.value.trim()
+  if (!name) return
+  busy.value = true
+  error.value = null
+  try {
+    const f = await store.createFandom(name)
+    selectedId.value = f.id
+    newName.value = ''
+  } catch (e) {
+    error.value = e.message || String(e)
+  } finally {
+    busy.value = false
+  }
+}
+
+async function save(merge) {
+  busy.value = true
+  error.value = null
+  try {
+    const body = await store.setFandom(props.tag.id, selectedId.value, { merge })
+    emit('updated', body)
+  } catch (e) {
+    // 409 on first attempt → surface the merge confirmation; cross-fandom
+    // collisions can't go through the regular /merge endpoint, so the
+    // resolution is a second setFandom with merge: true.
+    if (!merge && e.status === 409 && e.body && e.body.target) {
+      collision.value = e.body
+    } else {
+      error.value = e.message || String(e)
+      collision.value = null
+    }
+  } finally {
+    busy.value = false
+  }
+}
+
+function onSave() { save(false) }
+function onConfirmMerge() { save(true) }
+</script>
diff --git a/frontend/src/components/modal/TagPanel.vue b/frontend/src/components/modal/TagPanel.vue
index 9453592..f1f83dd 100644
--- a/frontend/src/components/modal/TagPanel.vue
+++ b/frontend/src/components/modal/TagPanel.vue
@@ -28,6 +28,11 @@
               <v-list-item @click="openRename(tag)">
                 <v-list-item-title>Rename…</v-list-item-title>
               </v-list-item>
+              <v-list-item
+                v-if="tag.kind === 'character'" @click="openSetFandom(tag)"
+              >
+                <v-list-item-title>Set fandom…</v-list-item-title>
+              </v-list-item>
             </v-list>
           </v-menu>
         </span>
@@ -57,6 +62,13 @@
         @renamed="onRenamed" @cancel="renameDialog = false"
       />
     </v-dialog>
+
+    <v-dialog v-model="fandomDialog" max-width="460">
+      <FandomSetDialog
+        v-if="fandomTarget" :tag="fandomTarget"
+        @updated="onFandomUpdated" @cancel="fandomDialog = false"
+      />
+    </v-dialog>
   </aside>
 </template>
 
@@ -67,6 +79,7 @@ import { useTagStore } from '../../stores/tags.js'
 import TagAutocomplete from './TagAutocomplete.vue'
 import SuggestionsPanel from './SuggestionsPanel.vue'
 import TagRenameDialog from './TagRenameDialog.vue'
+import FandomSetDialog from './FandomSetDialog.vue'
 
 const modal = useModalStore()
 const store = useTagStore()
@@ -107,6 +120,18 @@ async function onRenamed() {
   // Reflect the new name in the modal's current tag list without a full reload.
   await modal.reloadTags()
 }
+
+const fandomDialog = ref(false)
+const fandomTarget = ref(null)
+function openSetFandom(tag) {
+  fandomTarget.value = tag
+  fandomDialog.value = true
+}
+async function onFandomUpdated() {
+  fandomDialog.value = false
+  // A fandom change can merge the tag away; reload to reflect the new state.
+  await modal.reloadTags()
+}
 </script>
 
 <style scoped>
diff --git a/frontend/src/stores/tags.js b/frontend/src/stores/tags.js
index 5bf47d1..9365550 100644
--- a/frontend/src/stores/tags.js
+++ b/frontend/src/stores/tags.js
@@ -49,8 +49,21 @@ export const useTagStore = defineStore('tags', () => {
     return fandom
   }
 
+  // Set / change / clear a character tag's fandom. fandomId null clears it.
+  // Throws ApiError (status 409, body.target) on a name collision in the
+  // target fandom; pass { merge: true } to resolve it by merging this tag
+  // into the existing character. Returns the updated/surviving tag.
+  async function setFandom(tagId, fandomId, { merge = false } = {}) {
+    const body = { fandom_id: fandomId ?? null }
+    if (merge) body.merge = true
+    return await api.patch(`/api/tags/${tagId}`, { body })
+  }
+
   function kindOptions() { return KIND_OPTIONS }
   function colorFor(kind) { return KIND_COLOR[kind] || 'on-surface' }
 
-  return { fandomCache, autocomplete, loadFandoms, createFandom, kindOptions, colorFor }
+  return {
+    fandomCache, autocomplete, loadFandoms, createFandom, setFandom,
+    kindOptions, colorFor
+  }
 })
diff --git a/frontend/src/views/TagsView.vue b/frontend/src/views/TagsView.vue
index a70b27a..887d63a 100644
--- a/frontend/src/views/TagsView.vue
+++ b/frontend/src/views/TagsView.vue
@@ -28,6 +28,7 @@
         v-for="c in store.cards" :key="c.id" :card="c"
         @open="openTag" @rename="onRename" @manage="onManage" @read="onRead"
         @merge-with="onMergeWith" @delete="onDeleteTag"
+        @set-fandom="onSetFandom"
       />
     </div>
 
@@ -85,6 +86,13 @@
         : ''"
       @confirm="onDeleteTagConfirm"
     />
+
+    <v-dialog v-model="fandomDialogOpen" max-width="460">
+      <FandomSetDialog
+        v-if="fandomTarget" :tag="fandomTarget"
+        @updated="onFandomUpdated" @cancel="fandomDialogOpen = false"
+      />
+    </v-dialog>
   </v-container>
 </template>
 
@@ -98,6 +106,7 @@ import { useInfiniteScroll } from '../composables/useInfiniteScroll.js'
 import TagCard from '../components/discovery/TagCard.vue'
 import MergeConfirmDialog from '../components/discovery/MergeConfirmDialog.vue'
 import DestructiveConfirmModal from '../components/modal/DestructiveConfirmModal.vue'
+import FandomSetDialog from '../components/modal/FandomSetDialog.vue'
 
 // Must stay a subset of the backend TagKind enum (character, fandom,
 // general, series, archive, post). 'fandom' is this model's
@@ -140,6 +149,18 @@ function openTag(tagId) {
   router.push({ name: 'gallery', query: { tag_id: tagId } })
 }
 
+// Character fandom editing (dots-menu → FandomSetDialog).
+const fandomDialogOpen = ref(false)
+const fandomTarget = ref(null)
+function onSetFandom(card) {
+  fandomTarget.value = card
+  fandomDialogOpen.value = true
+}
+function onFandomUpdated() {
+  fandomDialogOpen.value = false
+  store.reset()  // reload so the card reflects the new fandom (or its removal)
+}
+
 function onManage(id) {
   router.push({ name: 'series-manage', params: { tagId: id } })
 }
diff --git a/frontend/test/tags.spec.js b/frontend/test/tags.spec.js
new file mode 100644
index 0000000..acb7658
--- /dev/null
+++ b/frontend/test/tags.spec.js
@@ -0,0 +1,61 @@
+import { describe, it, expect, beforeEach, afterEach, vi } from 'vitest'
+import { setActivePinia, createPinia } from 'pinia'
+import { useTagStore } from '../src/stores/tags.js'
+
+function stubFetch(handler) {
+  globalThis.fetch = vi.fn(async (url, init) => {
+    const { status, body } = handler(url, init)
+    return {
+      ok: status >= 200 && status < 300,
+      status,
+      statusText: String(status),
+      text: async () => (body == null ? '' : JSON.stringify(body)),
+    }
+  })
+}
+
+describe('tags store: setFandom', () => {
+  beforeEach(() => setActivePinia(createPinia()))
+  afterEach(() => vi.restoreAllMocks())
+
+  it('PATCHes fandom_id, and null to clear', async () => {
+    const s = useTagStore()
+    const calls = []
+    stubFetch((url, init) => {
+      calls.push({ url, init })
+      return { status: 200, body: { id: 5, name: 'Ichigo', kind: 'character', fandom_id: 9 } }
+    })
+    const body = await s.setFandom(5, 9)
+    expect(body.fandom_id).toBe(9)
+    const last = calls.at(-1)
+    expect(last.url).toContain('/api/tags/5')
+    expect(last.init.method).toBe('PATCH')
+    expect(JSON.parse(last.init.body)).toEqual({ fandom_id: 9 })
+
+    await s.setFandom(5, null)
+    expect(JSON.parse(calls.at(-1).init.body)).toEqual({ fandom_id: null })
+  })
+
+  it('sends merge: true when requested', async () => {
+    const s = useTagStore()
+    const calls = []
+    stubFetch((url, init) => {
+      calls.push({ url, init })
+      return { status: 200, body: { id: 2 } }
+    })
+    await s.setFandom(7, 3, { merge: true })
+    expect(JSON.parse(calls.at(-1).init.body)).toEqual({ fandom_id: 3, merge: true })
+  })
+
+  it('throws ApiError carrying the 409 collision body', async () => {
+    const s = useTagStore()
+    stubFetch(() => ({
+      status: 409,
+      body: { error: 'exists', target: { id: 42, name: 'Renji' } },
+    }))
+    await expect(s.setFandom(1, 2)).rejects.toMatchObject({
+      status: 409,
+      body: { target: { id: 42 } },
+    })
+  })
+})